Think Pink

As you probably know, October is ‘Breast Cancer Awareness Month’ and wherever you live there are many ways that you can get involved and help raise awareness this month:


The commercialism that surrounds ‘Breast Cancer Awareness Month’ has been the subject of many heated debates lately with some arguing that big corporations are using ‘Pink October’ as a marketing ploy to boost their image and increase their sales, donating very little ‘actual’ money to the cause.

Although I agree that some companies’ ethical practices need to be kept in check, I also believe that we shouldn’t let a few wrong doers ruin the efforts of the many people and businesses who are actually trying to make a difference. Sure buying a pink mug won’t cure breast cancer but it is a good (albeit small) first step towards awareness and I think that every little bit helps. It’s also a good idea to do a bit of research beforehand and see which products are actually giving back and to what extent. Here are a few of my favourite ‘pink’ products.


Think Pink
 1-Bobbi Brown Blusher 2-Clinique Dramatically Different Moisturizer 3-Cocktail Glasses 4-O.P.I Nail Polish 5-Roses scented candles 6-Filofax 7-Estee Lauder Dream Compact 8-Clinique Chubby Stick in Pink 9- Hope Bracelet
 10-Smashbox Be Legendary lipstick


2-Feel your Boobies!

The New Zealand Breast Cancer Foundation website provides an excellent e-guide to being breast aware and performing a self check at home. Early detection is still the best way to beat cancer so get to a mirror now!


If you are into sports there are thousands of events organised all over the world in support of ‘Breast Cancer Awareness Month’ that you could take part in. If you are in Auckland for example ‘The Starboard Paddle for Hope’ is a fun event taking place in Wynyard Quarter on Saturday 27 October 2012. If you’re not into stand up paddling (where does one learn such a thing I wonder?) then it’s just as much fun to watch. Pink costumes are optional.

4-Donate money

The ‘Pink Army’ will be out collecting money in Auckland this weekend so this is your chance to show your support and donate a few bucks whilst out and about. Another great alternative is to donate money to cancer fighting charities directly.


Whether you have only a few hours to spare or would like to volunteer on a regular basis there are numerous charities such as NZBCF that will gladly accept your help.You could even get your friends, family or colleagues involved and organise your own fund raising events!

Finally, helping others can be as simple as picking up some groceries for your neighbour or even walking their dog so be aware and don’t be afraid to share the love!